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Every page and article on Keith Walker in one place, organized by topic.
Pages
- Start Here : Keith Walker is a software engineer and CTO in Austin, Texas. From engineering physics and startups to building software for movie theaters.
Best Posts
Start here -- Keith Walker's leap into startups and the work behind Indy Cinema Group.
- Running a Modern Cinema on Old Software : Keith Walker on saving a hometown theater and the real obstacle: cinema software built 30 years ago, with six or seven systems that never talk.
- How We Saved My Hometown Theater : Keith Walker on a 30-day, all-or-nothing plan to reopen a hometown theater by selling subscriptions instead of tickets and hitting 3,000 subscribers.
- The Leap from Stability to Startup : Keith Walker on leaving a decade in aerospace, including Lockheed Martin, to take a riskier path disrupting the movie theater industry.
Business
I study the strategic moves that separate market winners from everyone else. Robert Taylor buying every plastic pump in America to protect Softsoap. Steve Jobs locking up flash memory to secure iPod dominance. I break down the supply chain maneuvers and bold bets that built empires. These stories keep proving a counterintuitive truth: sometimes controlling what your competitors need matters more than building a better product.
- Moviegoers : Running their own cinema let Keith Walker's team test what moviegoers say versus what really drives ticket sales, like the power of last-minute urgency.
Cinema Tech
I write about what we have learned from running our own cinema and building technology to help theaters do better. When we started operating a real venue, we discovered that what audiences say they want and what actually drives them to buy tickets are often completely different. Here I write about those findings, from the psychology of urgency in marketing to why traditional metrics like concession per cap can mislead you, and how we are building smarter systems for the future of cinema.
- INDY Cinema Group : How INDY Cinema Group, built by former cinema owners, replaces outdated systems with a cloud platform for ticketing, scheduling, and food and beverage.
- Running a Modern Cinema on Old Software : Keith Walker on saving a hometown theater and the real obstacle: cinema software built 30 years ago, with six or seven systems that never talk.
Story
I dig into the stories behind industries and the lessons buried in business history. These go past surface-level success tales to look at the strategies, timing, and decisions that actually made the difference. Whether it is a founder who outmaneuvered giants or a company that redefined an entire market, I focus on what happened and what we can take from it today.
- How We Saved My Hometown Theater : Keith Walker on a 30-day, all-or-nothing plan to reopen a hometown theater by selling subscriptions instead of tickets and hitting 3,000 subscribers.
- The Leap from Stability to Startup : Keith Walker on leaving a decade in aerospace, including Lockheed Martin, to take a riskier path disrupting the movie theater industry.